Home Forums Summer Institutes Exploring East Asian Visual Culture, Summer 2018 Wednesday, 8/1, afternoon session - Stanley Rosen, USC

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  • #6701
    cgao
    Spectator

    Professor Rosen will discuss Chinese Visual Culture and Soft Power. Please download and read his assignments.

    “The Use of Film for Public Diplomacy: Why Hollywood Makes a Stronger Case for China" by Stanley Rosen
    http://uscpublicdiplomacy.org/pdin_monitor_article/use-film-public-diplomacy-why-hollywood-makes-stronger-case-china

    “The Chinese Dream in Popular Culture: China as Producer and Consumer of Films at Home and Abroad” by Stanley Rosen (PDF below) 

     

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    #39772
    Akunna Uka
    Spectator

    I really enjoyed looking at the different Economist covers. Many of us teach the Opium War. Teachers can introduce The Economist image as an introduction to a discussion of the Chinese place on the world stage.  Students can create their own magazine cover to highlight the changing relationship between China and the West. They may create a cover page and write an accompanying article detailing a historical event that relates to the relationship between the West and China. The students can compile their work to create a magazine. 

    #39773
    Midori Sanchez
    Spectator

    Thank you Professor Rosen for your presentation on Film and Pop Culture in China. 

     

    I greatly enjoyed the use of film clips to show the nationalism that is embedded in films produced to bring honor and pride in China; the tiny clip of the transformer holding the credit card was one that was a great example in particular. I also enjoyed the John Oliver clip with the parody of "The Belt and the Road". 

    I think the takeaway from this that I could maybe use in the English classroom is the idea of author's message and audience and persuasive appeals. Though "The Belt and the Road" was meant to persuade and to target audiences in the United States and other English speaking countries. However, as evident from our classes' response the promotional video was not taken seriously. Looking at the video more closely though, there are clear tactics being used by their team such as using innocent children to deliver the message rather than adults and using music (and the popular and "hip" genre" or rap) with a fun and upbeat tone instead of more serious or factual based. Additionally, you could touch on cultural differences and expectations in other countries. For example the Nova car by Chevrolet being unsuccessful to Latin American audiences due to its translation of "no va" to "doesn't go".

    #39781
    Dacia Garza
    Spectator

    New to me was the definition of soft power, the political views, and structures involved in a country's intentional design of their soft power. Within the soft power ideology- the importance of recognizing the contrast of values vs interests. I found all the statistics interesting in regards to top films in China.  

    #39783
    Shad Springer
    Spectator

    When I teach the ancient China unit in social studies every spring, I find that my students are naturally curious to know more about modern China. They're aware that China today is economically powerful, the manufacturing base of the world, and few other basic details. In order to address this natural curiosity, I would like to show my students the amalgam of film excerpts that were part of Professor Rosen presentation and task my students with a "scavenger hunt" of sorts involving the following questions: 

    1. What images of China do you see depicted in the film clips?

    2. What is the inference the filmmaker wants us to make about China? 

    3. How does this relate back to what we have learned about ancient China? 

    Given the rapid nature of the clips, two viewing would probably be necessary. I would probably create a graphic organizer to help the students organize their responses or perhaps even have them work together in a small group. Groups could be given the opportunity to present their findings to the class, leading to academic dialogue with other groups who had similar or contrasting opinions on the film pieces. 

    #39784
    Carissa Sadlier
    Spectator

     

    I appreciated the discussion in class about using the term soft power when speaking of other countries, but in America we pretend it isn’t happening.  Thinking about Asia, film had a role to play in educating the people to support the state, but in America this is happening in an underhanded way as well through the media. I understood this to be happening but didn’t think I had been influenced until I saw the film Black Panther. I rarely go to theater, and less go to see a superhero type film, but my children insisted I go. I was highly surprised at the feelings and thoughts that were coming up for me as I was watching it. I realized that I have a sort of brainwashing from watching American media. Though we look at the soft power and the coercion of people in other countries, here it is happening so blatantly. 

    #39785
    Boyan Zhang
    Spectator

    Some of my students are quite interested in politics, and one of them even wanted to become the U.S. ambassador to China when she grows up. Prof. Rosen’s seminar provided several new perspectives in terms of how I can explain Chinese politics to my students, which I found really hard to explain at times because some of the issues are quite sensitive to talk about. For instance, I sometimes face the questions such as if Taiwan is part of China, if China and the United States are friends, or what it is like to live in China under the government’s censorship, etc. With Prof. Rosen’s research and statistics, I will quote some of his opinions and data to answer my students’ questions, and ask my students to do more comprehensive research if they want to know more about certain issue.

     

    #39786
    Wen Shi
    Spectator

    The magazine cover sounds like a brilliant idea. I was thinking about political cartoon where students compare and constrast the economic and social gap between U.S and China either in an important year like 1978 or during a period of time like in 1940s.

    #39789
    Courtney Hendrix
    Spectator

    I feel like I could adapt your first scavenger hunt questions to go along with my Visual Arts class after frontloading them with some of the different cultural images and how the Chinese cinema is guided to make them look good. Since I have younger ones I think it would definitely let them discuss in groups and is also why I would guide them a little bit more in the beginning on what they are looking for. I think it would be intersting if they would be able to pick up on those nuances. 

    #39790
    Courtney Hendrix
    Spectator

    Something that stood out to me in this afternoon's discussion where the ways citizens were encouraged to see different movies from them being payed for by their employer, shown in the classroom, or having many cameos of different famous people draw them in. Although our culture isn't as potilically backed it got me thinking on how we are persuaded to buy products and also see certain movies depending on who is the one promoting those items. On a similar account we are persuaded at times to vote for various politicians when our favorite celebrities or media people back them. It shows the power of visual medias. 

    #39800
    Martin Castillo
    Spectator

    Two things stood out for me from the presentation: the visual/movie aspect and the data. Movies are straight forward, but numbers and data analysis is not always as simple as we think, it can be manipulated. 

    Movies: wonderful clips and information to use to hook students into the new topic. Teaching Medieval History is not always as exciting as everyone makes it out to be (read sarcasm). By carefully choosing clips that are historically accurate this can be a great introduction to a lesson, chapter, or unit. As Professor Rosen did, we must take the time to choose the clips in order for students to answer the basic questions of who, what, etc.

    Data: students can be tasked with analyzing data that shows the popularity of movies worldwide. Furthermore, students further look into the purpose of these movies and why so much money is being invested by private investors and governments, in this case, the Chinese government. 

    #39804
    Jessica Rodarte
    Spectator

    During Prof. Rosen's lecture I was very interested in learning more about the concept of "soft power" both with regards to China and the United States.  It really reminded me of the concept of national narratives in that both seem to be processes that happen without the average person being aware of them.  I discuss the concepts of national narratives and collective memory with my students every year when we talk about the creation of nation states.  As I approach the "post" imperialism period, it might be beneficial to discuss "soft power" because it is a tactic used by all governments in tandem with national narratives and collective memory.  A discussion of this would help students understand that foreign relations are not just about political meetings but are also about the way in which cultural forms are diffused and transformed.

    #39809
    Zoey McKinney
    Spectator

    I do a current events project in my 4th grade class where students read and respond to newspaper articles of their choice. Before we start the project, I teach them some basic media literacy skills. I think Professor Rosen's lecture touched on some of these topics, and I could see myself using some of his resources with the students. I always tell them that it's so important to look at who produced a piece, not just at the content of the piece. The Chinese-produced Belt and Road video was so interesting in the way it attempted to sell the idea. I think my students would be really interested in watching it and talking about what message was presented and how it was presented. It would be great to find an age-appropriate American video or article about the topic and show them how different the perspective is. I think for them to just be aware at their age that we have biased opinions of other countries and other countries have very different opinions of us would be a great goal.

    #39810
    Jennifer Place
    Spectator

    This evening I have been wondering why films made in China don't do well in the United States.  I suppose it could be cultural differences in some cases, but certainly not in all genres.  Are they promoted as much?  Do people dislike subtitles?  Maybe this could be a project for one of my classes.

    #39812
    Zoey McKinney
    Spectator

    I think the distinction you're making is exactly what he was talking about when he said that Chinese promotion of soft power hardly exists apart from the government while ours is not linked to our government. Our media definitely reflects our government, and individual politicians might make their own endorsements, but we don't have our government as a whole gifting us tickets to certain movies or mandating that we consume any media. I think other countries might see this as an example of our American freedoms and democracy, while the Chinese government's involvement with its media might raise eyebrows, regardless of the quality or artistic merit of the media.

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