Both Marvel and DC comics are creating super heroes that are both reflective of the diversity of their readership and U.S. population. DC comics recently rolled out a Chinese superman that will be joined by a Chinese batman and wonderwomen. Additionally, late last year, Marvel created a Korean Hulk. I believe these companies are aware of the changing demographics of the United States as well as the rapid disappearance of print media. If they wish to have a continued future with the next generation, they will need to appeal to the varied population of the U.S. and foreign markets.
Here are links to the NPR and Washington Post stories regarding these new characters.
http://www.npr.org/2016/07/13/485723740/diversity-drives-the-story-in-the-latest-incarnation-of-superman
https://www.washingtonpost.com/news/comic-riffs/wp/2015/09/08/marvels-new-korean-hulk-could-begin-to-smash-recent-criticism-over-diversity/
http://io9.gizmodo.com/dcs-chinese-superman-will-be-joined-by-a-chinese-batman-1776540716
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