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  • #9627
    Anonymous
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    When discussing the new imperialism with my students I always address the changes in culture. In the 1800s, Westerners advanced into non-industrialized countries hoping to sell their industrially produced goods at a great cost to local people and their culture. Westerners were hoping to make money and considered trade mutually beneficial to both societies. However, I ask my students to consider what was lost when colonized societies were transformed (traditional dress, foods, belief systems, cultural identity)? Although, the opportunity for economic development is great in Vietnam, what will this young generation lose in exchange for modernization?

    #9628
    Anonymous
    Guest

    Interesting article with a western perspective on the aspirations of young Vietnamese. I always thought Vietnam was unique in the way good and services were organized in and around a community. The desire for a shopping experience similar to the west is definitely evident in the foot traffic registered at the Coopmarts, Big-C and other box store shopping centers, but when what typical Vietnamese use and consume in their everyday lives can be found by simply walking a few meters in any direction from their front door, I'm not inclined to believe that the culture of Vietnam is going to change. Perhaps, it may get a make over, but the values and practicality of the Vietnamese are deeply ingrained. The article is correct in correlating the change in spending with the rise in income of the average Vietnamese worker, however, young Vietnamese who aspire to have a good life, do not necessarily want a western life. I can use this article to start a discussion on sustainable development, addressing the question: how do countries develop and how should they develop?

    #9629
    Anonymous
    Guest

    I find it interesting that although Japan is seen to be getting older, they are still on top when it comes to the business mindset. It would seem that since Vietnam is changing with 60 % of the population under 35 years of age (wow) that the young citizens of Vietnam would be tapping more into this business market and making necessary changes to better relate to its own generation. It would seem as though the younger Vietnamese would take advantage and control the new business models that are rising to fit the needs of the new generation.. I hope to hear more about the younger population being innovative and designing businesses right in their own communities before other countries come in and take over the market.

    #553
    clay dube
    Spectator

    This week's Bloomberg Business week includes an interesting article about the promise Japanese retailers see in Vietnam. Unlike China, Vietnam is a "young" country demographically. Read more at
    http://www.bloomberg.com/news/articles/2016-07-24/as-japan-grays-retailers-covet-youthful-masses-in-vietnam

    #9630
    Anonymous
    Guest

    I agree with Hdao in the case that the pungent economy of Vietnam is highly dependent on the young people's preferences and shopping habits. The article makes good emphasis on how the goods and services are being managed in the market as practical as they can be to serve the demands of the young consumers within the communities. Some commonalities similar to the Western world are a product of globalization, and consumerism it's evident in the Vietnam cities as food markets and malls are proliferating in the cities due to a prosperous economy. The economies in the Southeast Asia are progressing satisfactorily due to the increment of the middle class income, and the effective and accurate marketing skills of great corporations such as Takashimaya, Lotte Group, and Thailand TCC Holding Co. which seek Vietnam as a promising country where their investments are safe and explosively lucrative. They listen to the young population's preferences to shop and pleased them by facilitating and make their shopping experience a pleasurable one, placing department stores and food markets at convenient locations with plenty of commodities. While Japan's economy seems to "gray" in comparison to Vietnam, still Japan continues evolving and taking advantage of the growing Vietnamese society of avid consumers who promise to continue producing and consuming for a long time. The great corporations continue to grow and expand their services thus society can benefit from this convenient changes in how people obtain their food and services. However, in essence, the traditional values and beliefs continue almost intact as the family nucleus continue instilling the same family values as their ancestors, of course, with more access to telecommunications, and media as a a byproduct of a modern, global society. Overall, t is a great thing that young people in Vietnam are taking control of the new generation of businesses within their community without really feeling intimidated by other countries' investments as a part of a economical competitiveness. Vietnam can be considered a self-sustained economy.

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