I definitely feel the Korean Wave way more now than earlier in 2000s. The K pop and korean dramas have spreaded so fast during pandemic as people stayed home and watched more dramas. Dramas have go depth into culture of Korea such as language, game, food, cosmetics, and even fashions lately. These has brought many people's attention to Korea and planted a desire in their heart to go visit Korea. Their covenience stores also play a huge role in attracting tourists as GS and CU continously produce products/foods that go along with the trends. In spreading Korean Wave, Netflix and Disney plus have played a big role. They have set up platforms where all global dramas could be accessed by just a click. Now people don't need to go to certain websites to watch certain nation or country's dramas. Everything is on netflix.
